Getting valuable insights from your interviews can be frustrating. You spend time preparing your questions, sourcing your respondents, and scheduling interviews only to walk away having learned nothing new. Or worse, having everyone just politely say how awesome your idea/feature/product is.
I've been there. I've run countless interviews during which I learned very little that would help me design a better product.
But, it doesn't have to be this way. Two books helped me understand that I was doing interviews all wrong. The Mom Test by Rob Fitzpatrick and Continous Discovery by Teresa Torres.
I've taken everything I've learned in these books and in the many interviews I ran since and distilled it into this User Interview Template. You'll get 9 lessons that take the most important insights about interviews from both books and a toolkit to manage interviews, capture opportunities, and prioritize them so you can build products based on a deep understanding of your customers' pains and needs.